Target audience - canon campaign

 

demographics

the research i have looked into i have managed to gather clear evidence of what my target audience is and what that tells me. from the survey i created i found that my target audience would be 16 - 18 and those who took part in the survey also the majority are male 83.6% percent to be exact from the questions i asked half or more of the people use puplic transport and use it often therefore i will include a physical journey in my print to demostrate/show puplic transport and this will appeal to them.