Post production - smile campaign

in my post production I have edited my smile advert using a wide range of edits and techniques throughout the process. for example I have used transitions and effects throughout the editing process such as warp stabiliser effect which helps the camera look more smooth throughout instead of being shaky this helps a ton because some of my clips were shaky more than others I also used the effects control tab to mess around with zooming in certain clips and moving around clips as well. when it came to the credits and fonts side of things that took some experimenting which fit more than others and I used a credit that is film presents which fit pretty well in the editing and added to it. when it came to music I use a site called ben sound which offers free copyright music and I experimented with music fit the best. being this is my official smile campaign ad I experimented a lot in my first draft which aloud more solid ground in the official eating side of things. this fits into my target audience very well because the advert and editing fits into the category of teens who go to college. however for the client it does fit into the category as well.



in this example I looked at examples of credits to use in my film which fitted the best I decided to use the credit called film present

in this example I imported a bunch of clips and chose which ones fit into the film while sorting through the clips.

in this example it locked on to a video effect that is called warp stabiliser which I used to smooth out video clips that were a little too shaky

in this example its showing of me cutting between clips on the timeline to make them fit together


in this example u can see a default transition called cross dissolve and this fades to black helping the film fit together when applying the credits 

in this example at the top I used the effect controls to change the size and angle of each clip to make some more zoomed in then other which made the overall tv advert better because of it.

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