Target audience - smile campaign

psychographics

The results i found that people use certain hobbies to calm dow, relax, de-stress and chill therefore this could be implemtended in the campaign to make the advert more relatable. Some of the things people typed were: gaming, going outside,hanging out with friends, netflix.

Demographics

The results i found show almost entirely my target audience is between 16 - 18 and those majority who took part in the survey are also male. its also suggesting that more than half of the given audience has not great mental health this means thier mental health need to better/improved. this means they would benifit highly from the smile campaign.